Building a modern B2B travel experience
Client
Scaling B2B Travel Operations
Year
2025
Almatar is a leading travel platform in the Middle East, offering comprehensive booking solutions for flights and accommodations. Its B2B division empowers enterprise clients to manage corporate travel seamlessly at scale.
The Challenge
The legacy B2B platform was rigid, slow, and counterintuitive. While serving 3,500 enterprise users, a critical segment of 500 power users (travel managers, CFOs, and operational leaders) faced severe friction managing internal approval workflows and dynamic budget allocation. Slow, manual approval loops led to drop-offs in high-budget corporate bookings, high administrative overhead, and limited business scalability across the Middle East market.
Complex Workflows: Managing internal approval hierarchies required extensive manual intervention.
Budget Inflexibility: Rigid financial controls prevented real-time, dynamic budget allocations.
Loss of Revenue: Slow, manual approval loops led to price jumps, missed availability, and significant drop-offs in high-budget corporate bookings.
Scalability Bottlenecks: High administrative overhead limited regional business expansion across the Middle East.
Scope of Work
Key Insights
Approval Bottlenecks: Web-only, single-channel approval workflows created severe delays, frequently causing users to lose time-sensitive flight and hotel fares.
Payment Friction: Rigid invoicing structures forced long reimbursement cycles, inflated administrative costs, and directly contributed to cart abandonment.
Scalability Deficit: The original platform structure lacked native multi-tenant and white-label capabilities needed to acquire large global enterprise accounts.
The Solution & Impact
Multi-Device Permission Engine: Engineered a responsive, multi-channel approval system allowing travel managers and executives to approve requests instantly via mobile, email, or web.
Flexible Split-Payment Architecture: Introduced dynamic payment options featuring custom budget caps, automated policy enforcement, and multi-card split billing to eliminate long reimbursement loops.
Modular Multi-Brand Design System: Developed a robust design system using multi-brand tokens, enabling seamless white-label rollouts for enterprise partners within days.
