Crafting a Revolutionary E-Commerce Presence for Architectural Menswear
Client
Gamified Loyalty Experiences
Year
2025
Almatar is a leading Saudi travel platform designed to simplify flight and hotel bookings across the Middle East and beyond. Founded with a vision to redefine the digital travel experience, Almatar empowers millions of travelers by offering transparent pricing, extensive inventory, and localized payment options. As the company expands its ecosystem, enhancing customer retention and driving value through digital touchpoints remain central to its growth strategy.
Project Overview
In this mobile UX redesign initiative, I revamped the Almatar application's Profile section. The primary strategic goal was to transition the profile from a static, utility-driven settings page into an engaging customer hub that actively promotes loyalty benefits, accelerates repeat bookings, and simplifies point redemption.
The Challenge
Data metrics indicated exceptionally low user interaction with Almatar’s existing loyalty ecosystem. The legacy profile interface suffered from several critical UX shortcomings:
Obscured Loyalty Value: It failed to clearly communicate the user’s current tier status, point balances, or the tangible value of accumulated rewards.
Fragmented Navigation: Past and upcoming bookings were buried within secondary sub-menus, creating unnecessary friction in the post-booking experience.
Missed Retention Opportunities: The lack of visual hierarchy and gamification elements meant users had little incentive to return to the app between travel dates, leading to lower engagement and missed cross-selling opportunities.
Scope of Work
The Solution & Strategic Redesign
I designed a personalized, value-driven profile interface focused on clarity, gamification, and conversion:
Interactive Loyalty Hub: Reengineered the main card to prominently highlight tier status, active points balance, and a visual progress tracker displaying how close the user is to unlocking the next reward level.
Streamlined Booking Access: Integrated a contextual overview of active and past travel bookings directly onto the main screen, allowing users to quickly modify, view, or manage their trips without navigational friction.
Frictionless Redemption: Introduced a "one-click redemption" flow that allows users to instantly apply earned reward points toward upcoming flight or hotel bookings.
Impact & Business Results
Following the rollout of the optimized interface across iOS and Android:
Loyalty Engagement: Active interaction with the loyalty program surged by 5%.
Redemption Rates: A substantial increase in point-redemption frequency, demonstrating higher user trust and immediate value realization.
Customer Lifetime Value: Improved repeat booking velocity, directly boosting overall user lifetime value (LTV) and brand loyalty.
